Gigantic PS5 Marketing Campaign Brings Games into the Real World

Axe nicely for a photo. Sony is in the process of effectively relaunching the PS5, promising that the system will be much easier to find moving forwards. To mark the occasion, it’s dipping deep into its marketing budget – and bringing some of its biggest brands into the real world. In the case of the UK’s capital, that means it’s installed Kratos’ Leviathan Axe along London’s Southbank – to admittedly impressive effect! Read the full article on pushsquare.com

Gigantic PS5 Marketing Campaign Brings Games into the Real World

Axe nicely for a photo.

Sony is in the process of effectively relaunching the PS5, promising that the system will be much easier to find moving forwards. To mark the occasion, it’s dipping deep into its marketing budget – and bringing some of its biggest brands into the real world. In the case of the UK’s capital, that means it’s installed Kratos’ Leviathan Axe along London’s Southbank – to admittedly impressive effect!

Read the full article on pushsquare.com